The time it takes to compute a high-resolution, photo-real image using typical workstations and software renderers can often be measured in hours. All too frequently, the earliest indication that “something isn’t right” doesn’t occur for 10 or 20 minutes into the process. Producing the final image gets very expensive – as you often have to render between 10 and 100 times to get the finished look.
But what if you could generate sufficient photo-real image quality in seconds? Or, what if you could render a finished frame of an animation twenty times faster than you could before? Technology disruption occurs when you can provide a magnitude (10X) or better improvement than previously accepted methods. This is exactly what is beginning to happen with rendering, and Autodesk solutions and partner technology are among the leaders in what we’re calling the “Rendering Revolution”.
More info: http://area.autodesk.com/renderingr