International Institute on Innovation, IT Management and Entrepreneurship. Services on business models, ecosystems, digital transformation efforts.

06 October 2014 | Posted by Innova Institute

Congratulations to Prof. Gurses for the AMJ publication

We would like to congratulate Prof. Gurses for his publication in the Academy of Management Journal on "Entrepreneurship in Regulated markets Framing Contests and Collective Action to Introduce Pay TV in the US"

Find more about it through the following website:

http://amj.aom.org/content/early/2014/09/24/amj.2013.0775.abstract

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Abstract: 

In their endeavor to establish new products and services, entrepreneurs can face strong resistance from market incumbents whose resources and market position they threaten. This paper looks at the battles between entrepreneurs and market incumbents in a regulated market where various institutional actors (e.g. regulators, courts) have the power to protect the incumbents by hindering the entrepreneurs. Our comparison of one failed and one successful attempt to introduce pay TV in the US reveals how entrepreneurs can first enter a regulated market without facing resistance, and then introduce a new frame to legitimize their product/service despite growing resistance from incumbents. Our framework highlights framing as a strategy and framing contests as a mechanism through which entrepreneurs and incumbents can battle to enable/disable institutional change. As part of this process, we also uncover how entrepreneurs evolve from self-serving actors with no field-level intentions to powerful groups that create a ripple effect in their environment by moving their target of influence from private to institutional actors. Our work constitutes a step towards a more "realistic" tale of institutional change.

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