GREITM researcher presents at GIKA Annual Conference 2016

Gabriela Balladares, PhD candidate and researcher at La Salle – Ramon Llull University participated in the Global Innovation and Knowledge Academy GIKA annual conference last March, 2016. This year Universitat de Valencia hosted the event that started with a full day workshop on applying alternative research genres and publishing successfully in SSCI Journals.

Moreover, Gabriela presented the paper “Social Media Role in Search and Evaluation of Experiential Products” that is co-authored with her advisors Prof. Chris Kennett and Prof. Francesc Miralles. The paper studies how social media is used as a source of information that affects consumers´ behavior during search and evaluation of experiential products.

You can check the conference website here: http://www.gika-academy.com/