GREITM researcher´s paper presented at EMAC 2016
Last May, Gabriela Balladares, PhD candidate at La Salle – Ramon Llull University presented the paper “The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes” at EMAC 2016 conference. This year the annual conference was hosted by BI Norwegian Business School in Oslo.
The paper co-authored by Gabriela Balladares, Prof. Chris Kennett and Prof. Francesc Miralles, explores the manner in which perceived risk affects information search and alternative evaluation of experiential products when online media is used as a source of information. In this 45th EMAC annual conference, this paper was part of the track “Online Marketing and Social Media” that contributes to the discourse shaping the growing field of digital, interactive, and direct marketing environments.
The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975. The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.
You can check EMAC website here: http://www.emac-online.org/r/default.asp?iId=FMGEIE