Dr. Carla Riverola presents her latest research at the ANZAM Conference

Posteado por
07Feb

Dr. Carla Riverola, researcher at La Salle – Universitat Ramon Llull attended the ANZAM Conference last December in Brisbane, Australia.

During the conference, she presented her latest research on “Who are the early adopters in the diffusion of innovations? A literature review” which aims to understand the behavioural and sociodemographic characteristics of these individuals (Early Adopters), stated in the Diffusions of Innovations Theory (Rogers 1962) as well as to show future directions that this framework should take to analyse the adoption lifecycle.

The visit was possible thanks to the program “La Internacionalització de la Recerca dels grups de recerca de la URL, un programa impulsat per la Universitat Ramon Llull amb la col·laboració de l`Obra Social “La Caixa”.

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