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Public Sector: Social CRM future scenarios

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Following the Innova Institute presentation of possible future Social CRM scenarios, we advance into disclosing the results for the Public Administration. The research results suggest three different scenarios (a) “Personal digitalization and Social Media as a fracture element between society and Public Administration”, (b) “Public Administration grounded on citizen participation” and (c) “The Public Administration moves towards the Social Media integration”. The first scenario (a): “Personal digitalization and Social Media …[ seguir leyendo ]

Public Sector: Social CRM future scenarios

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