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GREITM researchers present a conference paper at ISPIM

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Today we share the latest conference paper that our GREITM researchers presented at ISPIM The paper title is “When do early adopters share or scare? A conceptual model” and its authors are Carla Riverola, Roland Ortt, Francesc Miralles and Ozgur Dedehayir. Abstract: An important mechanism of diffusion of an innovation (new product or process), is the communication about that innovation by earlier adopters to subsequent groups of customers. In …[ seguir leyendo ]

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