Posts de la categoría ‘IT Management’
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Conversations as the centrepiece of Social CRM
In the last year we have been working in the CENIT Social Media project exploring the possible future scenarios for Social CRM in different industries. More recently we have started studying how the rise of social media has actually forced us to change the way we define communication channels in our CRM strategies. Some rights reserved by Enrique Burgos If the locus of attention for traditional CRM was to get an 360º …[ seguir leyendo ]
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Building Social CRM scenarios, key dimensions to assess the future transformation.
Previous blog entries on the Social Media research project done at Innova Institute focus on the description of the current situation and the different scenarios. …[ seguir leyendo ]
Social CRM future scenarios for the Tourism Industry
The Innova Institute research project on Social Media and CRM strategy had as third focus of attention the Tourism Industry. After analyzing the impact of …[ seguir leyendo ]
Social CRM future scenarios for the Media Industry
As part of a recent research project conducted in the Innova Institute, we have been exploring the current situation and future trends in Social CRM …[ seguir leyendo ]
Public Sector: Social CRM future scenarios
Following the Innova Institute presentation of possible future Social CRM scenarios, we advance into disclosing the results for the Public Administration. The research results suggest …[ seguir leyendo ]
Social CRM in Public Sector
The latest sector under analysis in the Innova Institute Social Media research project is the Public Administration and Government. The aim of this blog entry …[ seguir leyendo ]
Social CRM in Media industry
Following previous blog entries on the Innova Institute Social Media research project, this time we would like to share with you the insights gathered on …[ seguir leyendo ]
The Social CRM in the Tourism industry
The Innova Institute Social Media research project has studied the current development of the Social CRM in three industries: tourism, media, and public sector. The …[ seguir leyendo ]
Social Media and the CRM, the development of the Social CRM
This is the first of a series of posts we will be doing on Social Media and the changes it is introducing in how organizations …[ seguir leyendo ]
The effect of individual cultural attributes on IT professionals’ turnover intention
Employee turnover has been named as one of the significant challenges to organizations, since its effects have been associated with difficulties that firms must face. …[ seguir leyendo ]
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