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Dr. Carla Riverola presents her latest research at the ANZAM Conference

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Dr. Carla Riverola, researcher at La Salle – Universitat Ramon Llull attended the ANZAM Conference last December in Brisbane, Australia. During the conference, she presented her latest research on “Who are the early adopters in the diffusion of innovations? A literature review” which aims to understand the behavioural and sociodemographic characteristics of these individuals (Early Adopters), stated in the Diffusions of Innovations Theory (Rogers 1962) as well as to show …[ seguir leyendo ]

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