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GREITM researcher´s paper presented at EMAC 2016

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Last May, Gabriela Balladares, PhD candidate at La Salle – Ramon Llull University presented the paper “The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes” at EMAC 2016 conference. This year the annual conference was hosted by BI Norwegian Business School in Oslo. The paper co-authored by Gabriela Balladares, Prof. Chris Kennett and Prof. Francesc Miralles, explores the manner in …[ seguir leyendo ]

GREITM researcher´s paper presented at EMAC 2016

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