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Social Media and the CRM, the development of the Social CRM

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This is the first of a series of posts we will be doing on Social Media and the changes it is introducing in how organizations manage their CRM strategy. As part of the project Cenit Social Media, sponsored by the Ministry of Science and Innovation of Spain (CDTI program), we at the Innova Institute have been working with Indra to describe the possible future scenarios for the so called Social …[ seguir leyendo ]

Social Media and the CRM, the development of the Social CRM

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