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Business Models and Entrepreneurship

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Nascent entrepreneurs are often urged to put in paper their ideas using a predefined instrument known as business plan. An entrepreneur writing a business plan would already have answered the basic, but key questions of its business model.  How is value created? Who do we create value for? How are we going to be competitive? (Osterwalder 2004; Magretta 2002; Morris et al. 2005). Institutions, investors and stakeholders requests for an …[ seguir leyendo ]

Business Models and Entrepreneurship

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