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Conversations as the centrepiece of Social CRM

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In the last year we have been working in the CENIT Social Media project exploring the possible future scenarios for Social CRM in different industries. More recently we have started studying how the rise of social media has actually forced us to change the way we define communication channels in our CRM strategies. Some rights reserved by Enrique Burgos If the locus of attention for traditional CRM was to get an 360º …[ seguir leyendo ]

Conversations as the centrepiece of Social CRM

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