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Building Social CRM scenarios, key dimensions to assess the future transformation.

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Previous blog entries on the Social Media research project done at Innova Institute focus on the description of the current situation and the different scenarios. This entry is dedicated to display the cross-industry view of the future Social CRM scenarios. To build the scenarios, the values of two key dimensions were taken into account: (1) Personal digitalization, describing how the offline and online life get blended together. (2) Value chain …[ seguir leyendo ]

Building Social CRM scenarios, key dimensions to assess the future transformation.

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