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Social CRM future scenarios for the Tourism Industry

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The Innova Institute research project on Social Media and CRM strategy had as third focus of attention the Tourism Industry. After analyzing the impact of Social Media in current and future CRM practices in the Public Administration and the Media Industry, this blog entry is dedicated to describe possible future scenarios for Social CRM in the Toursim Industry. Following the key dimensions identified to describe future scenarios: (1) level of …[ seguir leyendo ]

Social CRM future scenarios for the Tourism Industry

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