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Social CRM in Public Sector

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The latest sector under analysis in the Innova Institute Social Media research project is the Public Administration and Government. The aim of this blog entry is to provide an overview of the changes introduced in the Public Sector by Social Media to manage their CRM strategies. The actual situation shows an increasing introduction of information technologies in the sector (as we have seen in tourism and media cases). Nevertheless, the …[ seguir leyendo ]

Social CRM in Public Sector

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