Posts de ‘football; economic impacts; media analysis; sponsorship; risk management’

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The FIFA World Cup 2010: a risky business for South Africa?

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Millions of football fans around the world are eagerly awaiting the kick off of the opening game to the FIFA World Cup 2010 this Friday 11 June. 32 nations will compete to be world champions in what promises to be the most watched sports event in history. This event is about much more than football; it’s a major source of internal and external investment for South Africa. South Africa has …[ seguir leyendo ]

The FIFA World Cup 2010: a risky business for South Africa?

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