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The Viral Video Challenge – Experiencing the Innovation Process at La Salle Barcelona

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In Creativity and Innovation class in the 2nd year of the undergraduate business program at La Salle Business Engineering School we jump into the topic of innovation by having the students create a viral video. The goal of this project, co-coordinated by Menno Marien, expert in “Imagiment” and Director of Croosmo, is to take the students through the process from Ideation, to Execution and Prototyping, to Launch. The goals are …[ seguir leyendo ]

The Viral Video Challenge – Experiencing the Innovation Process at La Salle Barcelona

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