14 May 2020

La Salle-URL analyzes the new normal of the sports industry

In one way or another, all sectors of society have been affected by the current uncertain context, in which the COVID-19 pandemic has led to an unprecedented disruption in the usual ways of operating. Sport has not escaped the crisis, which has forced the industry to postpone most of the events that were to be held this year. These include the two major sporting events of the year: the European Football Championship, which was to be held for the first time in a multi-site format in several cities on the continent, and the Olympic Games, which Tokyo had to host in July and August this year.

In this sense, and with the aim of clarifying the many doubts and concerns surrounding the issue, La Salle-URL has organized the virtual meeting 'Creative Ideas for Challenging Times: Exploring the New Reality for Sports Events', which will be held this Friday, May 15th, from 3:30 pm onwards. The event will attempt to explore what the new reality of the sports industry will be like in the short and long term, whether it is necessary to redefine the way in which sports events are organized and communicated and how fans should be involved in these changes. To analyze all this, La Salle-URL has invited twenty specialists on the subject, who through design thinking will identify possible creative solutions and put them together.

Attendees will include students and researchers from La Salle-URL, entrepreneurs and entrepreneurship experts related to La Salle Technova, representatives of world-class sports organizations - such as FC Barcelona, Manchester City and Euroleague, the leading European basketball competition - and many others. The objective is to find answers to uncertainties, to imagine new paths, to identify possible strategies and to explain the reality of the sports industry and its possible future. The meeting is part of the Sports Management specialization program of the Degree in Management of Business and Technology.