In today's world, the digital revolution is changing the way we communicate and do business. Professionals must be able to constantly adapt to these changes, and to meet the training needs to prepare these new professionals, La Salle-URL launches in September 2018 the new Degree in Design and Digital Business Innovation, designed as an integral experience in entrepreneurship and digital business.
It is a 3-year degree that is added to the training offer in the management area of La Salle-URL with the Degree in Management of Technology Companies. This program responds to a profile of students interested in studying management but with business mentality and knowledge, excited by the environment of startups, creative, with a passion for technology and digital transformation. One of the distinguishing elements of the degree is that it seeks the development of business mentalities, since these students are characterized by their ability to solve complex problems, find viable business opportunities and lead change and innovation.
Students in this new grade will also learn how technology is able to add value to a business, how customers are changing in the digital age and how organizations need to continuously adapt to constantly changing environments. In addition, they will obtain the profile of the new business leaders of the future who will be characterized by their creativity and their ability to innovate, to think differently, to be original, and to transform their ideas into viable business solutions.
Thus, the output profile of these students is twofold: they can be entrepreneurs and founders of new companies, such as working in companies as a marketing manager or digital projects, being intrapreneur within a consolidated company, advising on projects or working in a startup , among many others.
Methodology by projects
The grade will use the new methodology Learning by Challenge, working on projects based on challenges that provide students the opportunity to apply the knowledge acquired in real time. At La Salle Campus Barcelona, the business ecosystem revolves around La Salle Technova Barcelona, one of the most important innovation parks and startup accelerators in Spain. In addition, the methodology in the classroom will also be very different, instead of listening to a lesson the student will be active, move around the classroom, discuss and discuss with his classmates.
Like the current management program of 4 years, the new degree also enhances its internationality, and includes international study trips and, on campus, students work in an international environment, in intercultural teams formed by members of the different faculties .
At the training level, training in a set of business skills (ICT, strategic skills, marketing, innovation, creativity and planning techniques, among many others) also stands out through methodologies such as Design Thinking, Lean Startup and Agile Development (SCRUM) in the real project framework.