Art and Animation in 2024 | Innovations and Trends

Driven by technological advances and the constant quest for innovative expression, these areas are embarking on a journey of evolution and expansion that redefines the boundaries of creativity. Some of the highlights include:  

• The global 2D animation market is estimated to reach $2.5 billion by 2024  

• Weta FX has developed a new rendering technology called "Manuka" that enables the creation of photorealistic images in real time  

• A recent study revealed that 75% of consumers prefer to watch movies with realistic visual effects  

• Artificial intelligence is increasingly being used to create digital art, from paintings to music 

• The democratization of digital art is expected to generate a new market of art creators and consumers 

The renaissance of 2D animation  

The year 2024 will witness a (re)evolution of 2D animation, driven by the advent of innovative software such as Procreate Dreams.   

With intuitive interfaces and advanced features that expand creative possibilities, these tools enable animators to work more efficiently and produce high-quality animation with fewer resources. This trend, combined with the popularity of 2D animated shorts on platforms such as TikTok and Instagram, is driving a return to the golden age of 2D animation.  

Evolution of 3D animation toward photorealism 

Technologies from Weta FX, a leader in the visual effects industry, are transforming the world of 3D. Combining artificial intelligence and advanced rendering, these tools enable artists to create ultra-realistic characters and environments with unprecedented speed and accuracy.   

This evolution frees artists to focus on visual storytelling and creativity, driving more captivating stories and immersive visual experiences. 

A debate on CGI and the quest for authenticity  

The trend of CGI (Computer Generated Imagery) free films is gaining momentum in 2024.   

This term generates controversy, as most film productions use CGI to some degree, even for subtle tweaks. The reality is that CGI has become an indispensable tool for creating impressive visual effects, and its responsible use can contribute to the verisimilitude of the story.  

Artificial intelligence as a creative ally  

AI tools are establishing themselves as an indispensable creative partner in the world of digital art. They simplify complex processes, suggest changes and improvements inspired by personal styles, opening up new avenues of artistic expression.   

Companies such as Adobe and Autodesk are already implementing these innovations, offering artists an unprecedented universe of creative possibilities. 

Democratizing Digital Art | A Movement Toward Inclusion  

The transformative technology of 2024 enables a wider audience to experience new forms of artistic expression. A "democratizing movement" is underway, making digital art accessible to everyone, not just professional artists.  

This trend opens the doors to a "biodiversity" of styles and talents, enriching the artistic landscape and providing opportunities for new and experienced artists.  

In short, 2024 looks set to be a vibrant year for art and animation. Technological innovation, the search for new forms of expression and the democratization of digital art converge to create a landscape full of creative possibilities. This promises to redefine the future of these areas, providing audiences with more engaging visual experiences, more captivating stories and democratized access to artistic creation. 

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