Join the doctorate program of La Salle-URL and the R+D+i world

Follow all our PhD activity in Information Technology and Management Application, Architecture and Geophysics at La Salle-URL.

27 November 2019 | Posted by Equipo Editorial de PhD

Ms. Eva Villegas' THESIS LECTURE

Author: Sra. Eva Villegas, Directors: PhD. David Fonseca and PhD. Sara Fernández Guinea, Tribunal: PhD. Óscar García Pañella, PhD. Sergio Villagrasa Falip and PhD. Rafael Molina Carmona, Date: 9 de enero de 2020, Hour: 11:00 AM, Place: Hall of Degrees
Metodología I’M IN. Metodología de experiencia de usuario basada en el paradigma de la gamificación para la mejora de la experiencia subjetiva

The evolution of user experience methodologies is oriented towards the importance of taking into account the user's emotional behavior during the test session, making dynamic and participatory evaluations. This study bases its main objective on the quality of the test results. The combination of user experience techniques as an evaluation discipline, game mechanics as motivating elements and prior knowledge of user profiles through a psychological evaluation questionnaire as a prior basis before the procedure is taken into account. From this Doctoral Thesis, a new methodology has been created, a system called I’M IN, which serves as the basis for designing a session with users and the tools necessary to carry out a successful study. 

The work methodology has been based on the creation of a new system, the FED (Fun Experience Design), which allows the unification of gamification disciplines and user experience evaluation techniques. This procedure allows to apply various techniques such as: interviews, surveys, card sorting test, application in cases of use with a contextual evaluation, emotional assessment questionnaires, and thus take into account at all times the perspectives, requirements and the motivators of the future users of the system and therefore, carry out a user-centered design. The results obtained have been positive and have allowed the system to be brought closer to the users motivators, allowing the design of a session in an effective and focused way to each of the profiles individually and collectively. In conclusion, the system allows working sessions with potential users of projects, through the use of a user experience protocol, game mechanics adapted to each situation and prior knowledge of the motivators of the proposed participants. This research, its procedures and results brings a new approach to the educational and professional practice of all types of consultants, both experts and non-experts, being the main contribution of the thesis. 

Keywords: user experience, gamification, emotions, motivation, user-centered methodologies, subjective experience, methodology. 

Share