CROSSING THE CHASM - The 7 Deadly Sins
Jueves 21 de mayo de 2015
Hora: 18:00
Lessons from Silicon Valley On How Early Stage Tech Companies Can Successfully “Cross The Chasm”
REGÍSTRATE en este exclusivo evento AQUÍ
Atención, este meetup será íntegramente en inglés
The Chasm Institute es una reputada organización americana que, entre otras muchas cosas, publicó el libro de referencia "Crossing the Chasm", que ha sentado algunas de las bases en el sector de Márketing sobre como traspasar el abismo entre los "Early adopters" y la adopción masiva de un producto.
Michael Eckhardt, uno de los co-autores del libro y Managing Director del Chasm Institute impartirá este webinar de 1 hora donde nos guiará para que evites los 7 pecados capitales a la hora de cruzar "the chasm"
- Webcast agenda: Masterclass (45') + Q&A (15')
El aforo del webcast es limitado, regístrate ahora.
Te dejamos un vídeo con un ejemplo del buen trabajo que hace Michael en sus workshops:
Y a continuación un extracto de la biografía de Michael en inglés:
Michael Eckhardt, Managing Director & Senior Workshop Leader at Chasm Institute, is a veteran of Price Waterhouse, HP, Harbridge Consulting and Pepsico. An MBA graduate of Harvard Business School + Wall Street Journal Award winner, Eckhardt has deep expertise in helping new tech ventures gain customer adoption, accelerate target market results, and drive profitable innovation. He provides clients in the U.S., Europe, and Asia Pacific with market strategy workshops & tools for gaining and sustaining market leadership positions in highly-competitive marketplaces.
His primary areas of focus are target market strategy and driving profitable product launches. Chasm Institute’s newest book is the fully-updated 2014 “Crossing the Chasm 3.0”. Eckhardt has led 500+ client engagements for tech clients in Silicon Valley and worldwide during the past 15 years. Client list includes Adobe, HP, Elevance Renewable Sciences, NetApp, AT&T Wireless, Intel, Philips Lighting, Cisco, HotChalk, Autodesk, Plantronics, Agilent Life Sciences, SAP, Mentor Graphics and many other technology businesses, from large corporations to mid-sized companies to venture-backed start-ups. He has also been a keynote speaker at the EY Cleantech CEO Conference, Silicon Valley Economic Roundtable, Harvard, Pepperdine, and many other venues.
Space in the webcast is limited -- so register today!