Último Post

GREITM researchers present a conference paper at ISPIM

Posteado por

Today we share the latest conference paper that our GREITM researchers presented at ISPIM https://www.ispim-innovation.com/ The paper title is “When do early adopters share or scare? A conceptual model” and its authors are Carla Riverola, Roland Ortt, Francesc Miralles and Ozgur Dedehayir. Abstract: An important mechanism of diffusion of an innovation (new product or process), is the communication about that innovation by earlier adopters to subsequent groups of customers. In …[ seguir leyendo ]

Todos los Post

Iniciar sesión