Apple doesn’t show up on Mobile World Congress and they won Mobile Device of the Year

When everybody related to technology, specially the mobile sector, were focused on The Mobile World Congress in Barcelona. Apple stayed in its home in Cupertino.

This fact shows without any doubt the power of a company inside the industry. It is not usual that a company skips the best fair for one of its more successful businesses.

But Apple know that they don’t need this kind of shows. They know that its products are recognized worldwide as standards of quality and reliability.

Moreover, when they are ready to launch a new product; Apple organize a show with Mr. Jobs at the front and it has bigger impact worldwide than any event organized in the Mobile World Congress, specially among final users.

Only some experts and some geeks know that LG, Motorola, Nokia have presented some products on the last MWC, but everybody knows that last summer Apple showed the iPhone 4.

Tech Market Research

Technova @ Silicon Valley