Decoding Innovation

Date: Saturday 26 February Location: Sala de Congresos, La Salle Barcelona Campus Time: 08.30-14.30h Number of participants: 125 Language: Spanish / English The event As part of the BES La Salle MBA innovation program we will be staging the second edition of Decoding Innovation. The event brings together our MBA students (Full Time, Part Time and Executive) with entrepreneurs and experts from different sectors to discuss key issues in innovation management. The issues While last year’s event took important steps to understand the often fuzzy concept of innovation and its role in the organization, this year will focus on decoding innovation in the online environment and consider its opportunities and risks in terms of creativity, communication and growth potential. The event will involve three dynamic and interactive discussions with the participation of innovation experts on the following issues: Round table 1: CREATE

• How can companies enhance creativity in the online environment?
• How can business models be re-created online?
• Interactive discussion with guest speakers from the world of creativity and innovation consultancy

Break out talks: COMMUNICATE

• How can start-ups innovate in the use new online communication channels such as social media to network and sell?
• What are the opportunities and risks of digital marketing actions?
• Talks in small groups led by entrepreneurs involved in high-tech start-ups.

Round table 2: GROW

• How can internet-based strategies play enable companies to grow?
• How can companies grow fast but sustainably online?
• Interactive discussion with guest speakers from companies that have grown online.

The provisional program is:

Speakers Our line up of guest speakers will be revealed in the coming days... How to sign up If you are not a current La Salle MBA student and would like to sign up there are 50 places available on a first come first served basis. Sign up at: CONFIRMA ASISTENCIA