La Salle BCN hosts the first Conference in Spain on reputation, safety and legality for online communication professionals

The Congress "Brand Care, defend and protect your brand" will have place at La Salle Campus Barcelona - URL the following 4th of July 2013, in the Auditorium of Sant Josep building. It's an onbranding event carried out in coordination with Microsoft Spain, Entiak and the Engineering Department of La Salle Campus Barcelona - URL. It is the first event in Spain on reputation, security and legality for online communication professionals. The congress includes these four areas (reputation, security, legality and communication) due to the detection of the need to improve the protection and care of both personal and commercial brands. It is aimed for professionals in these sectors, such as social media managers, community managers, lawyers specialized in online law and cybernetic and telematic crimes, security responsibles, programmers and country managers, among others. Attendees will be able to acquire new knowledge on reputation such as SEO and SEM Web and Mobile(AppStore, AndroidMarket, FB Ads, twitter Ads and AdWords) penalizable techniques or  solve their doubts about online reputation and how to manage it. Regarding the legality scope, the congress will cover topics such as intellectual property or  telematic crimes and, finally, in terms of security, the congress will include aspects such as the Black Hat techniques to improve positioning, the security in social networks and devices, geolocalization, etc. In addition, a manual on reputation, security and legality for online and mobile communication professionals will be developed by all the professionals who attend (estimated to be around 100 people).