Masters Professional Conferences on marketing and Smart Cities

On Thursday, September 17th La Salle Campus Barcelona - URL organizes a Masters Professional Conference where several roundtable discussions with topics on Social Media, Digital Marketing, eCommerce and on Smart Cities will take place. The first presentation, by Gemma Vallet, Coordinator of the Master in Social Media Branding La Salle, will discuss who are the leaders of the digital channels that are displacing traditional channels and the achievements of these heroes of the great digital transformation that we live today in the field of social media and the World Wide Web. The second talk will be given by Irene Bellido and Ricard Castellet, Coordinators of the Master in Digital Marketing La Salle, who will explain how to focus a campaign of effective digital marketing, and the importance of how to analyze KPI's of the usual channels of digital marketing campaigns: performance, SEM, SEO, display, social ads, mobile, etc. And finally, Santiago Sanchez, Coordinator of the Master in eCommerce La Salle, will discover how eCommerce is growing and will continue to grow in both mature and emerging markets. Concurrently, a presentation on Smart Cities will also be held. Ignasi Fontanals, OptiCits CEO, will provide an overview of how to evaluate the interdependencies of urban services and subsequent vulnerabilities, and also how to anticipate crisis situations, establishing investment priorities and cost optimization thanks to the approach to the city as a system of systems. Furthermore, participants in this conference will be able to participate in the Marketing Talent Test of LaSalle and win a scholarship of 80%, following a few simple steps: 1. Attend the three conferences. 2. Answer a questionnaire on the talk given. 3. The participant who correctly answer the questionnaire as soon as possible, and have the brightest CV is the winner of the Talent scholarship 80% and will be able to choose a Master on the MKT area that want to pursue: Master in Social Media Branding & Strategy, Master in Digital Marketing, Master in eCommerce. Next October 14th LaSalle organizes an eHealth Conference on Gamification in the Health Sector.