"You have to be passionate, because it is a trade that does not know about days or hours, you have to work hard and stay motivated"
Carole Hart studied La Salle-URL's MDPM (Master in Design and Multimedia Content Production). Since then, her life has changed and is now a successful entrepreneur who has managed to pull forward a family business: an advertising agency in the Dominican Republic that bears her surname, Hart. She is currently its managing director. Carole told us she decided to study in Barcelona because his father had studied in the city and told her how interesting was. In addition, she researched on her own and became fascinated by its cultural richness. As for La Salle, she was doing internet searches and discovered it offered programs that interested her and that in addition it had prestige. Personally and professionally to study in Barcelona was an experience that marked a turning point in her life. It was her window to the world: she met people from different countries, made friendships that still retains today all over the planet. She learned to live alone, but above all was a source of inspiration and knowledge that prompted her to create her own business in her country. Hart says that Barcelona is second home to her, and La Salle a very special place where she started the foundation of her professional life. Carole opted for Europe and not Latin America not just because she wanted to discover the world, leaving the known, besides thinking in Europe as an ideal place, with a lot of history and great art. At work she learned many things in La Salle and in Europe were implemented but not yet in her country, so it was for her a great advantage that opened opportunities. A year after arriving at Barcelona and after had been working in a large multinational company established in her country, she decided to undertake and create the 'Hart agency' in association with her family. It is now 13 years working together. As an entrepreneur initially had to perform multiple functions, but with hard work, a clear vision of where she was going, and the adequate preparation, the company started to grow, and found excellent collaborators who began joining the team. Bringing her talent in key areas has allowed her to evolve organically into a more focused position in leadership and general supervision, while maintaining a commitment to be updated to guide and inspire the team to get its best version on each project. Among the functions of Hart as managing director of the agency, in which she is also a partner, the general supervision of projects and processes of the agency are to ensure customer satisfaction and profitability. In addition she is also responsible for developing key strategies and guidelines for the creative department. Finally, she is also responsible for business opportunities and devise action plans. Now sees a clear need to update to new technologies and tools applied in the area of communication. Likewise she also thinks there is a lack of understanding of the new consumer trends, which is necessary to organize and draw good business strategies. Hart also gives a number of tips that should be taken into account when someone with entrepreneurial concerns embarks on the adventure: Never skimp on knowledge and constant training, always keep learning. It should also be noted that in this business the most valuable thing is the people and must be cared for, motivated and supported, so that they can develop and deliver the large company results. Finally you have to feel passion, because it is a trade that does not have days or hours, you have to work hard and stay motivated... and that, only it is only achieved when you love what you do.