La Salle Technova renews its brand in the framework of its 20th anniversary
Aiming to harmonize, reinforce and unite all the elements that make up its ecosystem, La Salle Campus Barcelona has updated the appearance and identity of the brand of its innovation park, La Salle Technova, which this year celebrates its 20th anniversary. Thus, the institution strengthens some of its identity values: optimism, the spirit of service, internationality, entrepreneurship and its contribution to the transformation of society.
The main aspect that defines the renewal of the La Salle Technova brand is the incorporation of the color blue, thus aligning itself with the chromatic identity of La Salle Campus Barcelona. Blue helps to transmit attributes that the innovation park has consolidated throughout its 20 years of life within the campus, such as trust, through the more than 700 entrepreneurship projects, 46 million euros in financing and 80 startups incubated and accelerated only in 2020; and also, wisdom, which translates into knowledge transfer and support for entrepreneurs with technology and innovation.
The celebration of the 20th anniversary is a turning point to evaluate all that has been achieved in this time, but also to think about the future. The experience gained allows La Salle Technova to identify new global needs to better serve all audiences: entrepreneurs, start-ups, investors, large corporations, students, public and private entities, governments and society as a whole. In addition, the dynamics of the park helps to consolidate La Salle Campus Barcelona as an entrepreneurial university. La Salle Technova Barcelona acts as a bridge and, therefore, is open to new business ideas from anywhere in the world that it helps to transform into reality.