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15 July 2025 | Posted by angela.tuduri

Creativity and innovation in business education

¿Cómo formar líderes con ideas propias?

If there is one thing that defines today's (and tomorrow's) leaders, it is their ability to think differently, adapt quickly and reshape what seemed already established. Because the professional environment has changed, and it is no longer just a matter of applying pre-existing models, but of imagining new solutions in an uncertain, complex and globalized context.  

Creativity and innovation: keys to the new business education  

Business education is no longer just about numbers, finance and powerpoints. If there is one thing that defines today's (and tomorrow's) leaders, it is their ability to think differently, adapt quickly and reinvent what seemed already established.  

Why does creativity matter (and much more than you think)?  

For years, the word creativity has been associated with artistic profiles, but the world has changed. Great business ideas - from apps to more human work models - are born precisely from people capable of connecting ideas, questioning everything and breaking out of the mold.  

According to the World Economic Forum, creativity is among the top 5 most valued skills in the global labor market. And this is no coincidence. 

Innovation is not just having ideas, it is knowing how to perform them 

Innovation is the process of turning creative ideas into real solutions: products, services, processes, or business models.   

Having creative ideas is OK but putting them into practice is what will make the difference. 

An innovation, in addition to being new, must be successfully implemented and provide value. Therefore, innovative business education not only encourages you to think differently, but also teaches you to prototype, validate, and launch new solutions. All this, moreover, from environments that mimic the professional world: laboratories, startups, projects with social impact, etc.  

How is innovation taught in the classroom?  

Innovation is not taught with a manual, it is lived. And that is why the new programs are committed to:  

  • Learning based on real challenges  

  • Interdisciplinary work between technical and creative profiles  

  • Open spaces where making mistakes is part of the process  

  • Use of emerging technology (AI, blockchain, big data...) to solve complex problems  

In this environment, past models (successful or not) are no longer repeated and the focus is on active creators of solutions. 

New business professional profile  

The mix of strategic thinking and creative mindset is what companies are looking for today. They need people who know how to lead in uncertainty, communicate powerful ideas and move in a world that changes every three months (or less).  

  • Strategic and flexible mindset  

  • Critical and questioning thinking  

  • Ability to execute ideas and experience in agile methodologies  

  • Technological competence  

  • Collaborative and interdisciplinary leadership Impact orientation  

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