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25 November 2018 | Posted by Digital Analytics Team

How can I optimize my ranking in Google?

How can I optimize my ranking in Google? 
There is always competition online for the best rank online. It is important to be the first website that people find because most people don’t look further than the first page(link) on Google when they are trying to find an answer for their question. 
So how can we make sure we are on the first page to attract more leads to the website? 
Google gives a lot of tools to help us in this progress like: Google Analytics, TestMySite and Page Speed Insights. All these tools are to measure how the website is performing so you can adjust certain components in your website to help you get a better positioning. 

How can I optimize my ranking in Google? 
There is always competition online for the best rank online. It is important to be the first website that people find because most people don’t look further than the first page(link) on Google when they are trying to find an answer for their question. 
So how can we make sure we are on the first page to attract more leads to the website? 
Google gives a lot of tools to help us in this progress like: Google Analytics, TestMySite and Page Speed Insights. All these tools are to measure how the website is performing so you can adjust certain components in your website to help you get a better positioning. 

Why should I use Google Analytics? 
First off all it is free to use for everyone that owns a website on Google. Google does not charge you anything for using this application. You maybe know the reference ‘’There is no free lunch’’ but with google analytics it is not the case. If you connect your website to analytics you will find out pretty soon that it collects a lot of information form: behaviour of customers, where the customers are coming from, what webpage is working good and which is not. What else does Google Analytics:
1.    Google gives customized reports about the performance and eventual tips to improve the website. 
2.    You can understand why customers that are bouncing off your website and how to decrease these numbers.
3.    Find who your customers are and what their interested in. 
4.    To understand which online platforms (Facebook or Instagram for example) to target.
5.    To understand what kind of content you should write on your website. 
All of this possibilities are yours for free, if you are willing to improve your website by use Google Analytics.   

 Why should I use TestMySite? 
TestMySite is a tool to analyse the speed of your mobile website. TestMySite looks at how well the page is loading on the mobile. Some website have a lot of visitors through mobile visits but their mobile website isn’t fast enough or is not optimized in the right way. Google can see this as an disadvantages so they give you a lower ranking in Google. With TestMySite you can look into the most common problems and after you let it test your website it will give you an personalized report on what you should improve. So you should use TestMySite for:    
1.    Find out how well your website performs on mobile devices.  
2.    Get an indication on what the average performance is. 
3.    Get tips on how to improve your mobile website. 

Why should I use Page Speed Insights? 
Page speed Insights is also a tool to that lets you analyse your website. But instead of TestMySite this gives you a score between 0 till 100. This score is separated in to two categories Speed, Usability. It measures how well the user experience is handled.  This is important cause a lot of visitors will bounce from your website to another if the user experience is not good enough. Important parts of Page speed Insights are: 
1.    It analyses both mobile and computer website. 
2.    Tips on how to accelerate  your website. 
3.    It will help you to get a close to 100 score. 
 
Are there more ways to improve my website? 
The Google search engine is update every ones in a while. This means that the conditions on how Google rates your website sometimes change. Every year Google gives an report on what new things are important. You can find the free version online because some websites provide this information to all. With these steps you get to more detail on how to perfect your website for the Google Search engine. Some of parts are:
1.    Optimizing the use of keywords. 
2.    Optimizing SEO-text and writing tips.
3.    Page title tips. 
4.    Meta-description tips.  
5.    Analysing and website tips. 
These are just a few of the the 14 parts were you can improve your website. There are a total om 217 tips were you can work on to improve every part of your website. Do all these and work with Google Analytics, TestMySite and Page Speed Insight to be on that first page of Google Search. 

David te Velde

4th Year Graduate Student in Management Business and Technology at La Salle University.
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