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11 April 2025 | Posted by angela.tuduri

How does AI transform business decision making in 2025?

Welcome to the world of Artificial Intelligence applied to business.

If a few years ago talking about artificial intelligence (AI) sounded like the future, today it is part of the immediate present (and especially in the business world). From sales prediction to marketing personalization, through process automation and team management: AI has become a strategic ally in decision making.  

But what impact does it have on the world of work? What opportunities does it offer to those who want to work in this sector?   

Spoiler: many.  

AI as a co-pilot of business decisions  

Rather than replacing humans, AI is functioning as a co-pilot that provides analysis, predictions and suggestions from complex data.   

In other words, artificial intelligence allows us to optimize human processes and decision-making in record time, and these are some key areas where it is already making a difference:  

  • Demand and sales forecasting: Algorithms that analyze historical sales, seasonality and consumer behavior to predict results.  

  • Internal process optimization: From logistics to inventory management, AI helps reduce costs and time with surgical precision. 

  • Customer behavior analysis: AI tools process millions of data to segment audiences and personalize marketing strategies.  

  • Strategic decision support: Platforms such as Tableau, Power BI or even ChatGPT in enterprise version are already being used to support analysis and visualization of key data for management. 

Numbers bearing it all out 

  • 80% of leading companies are already using AI in their decision-making processes, according to a study by McKinsey & Company (2025).  

  • It is estimated that AI can increase business profitability by up to 38% if integrated across the board (Accenture, 2024).  

  • Generative AI tools applied to business have grown by 175% in implementation over the last year.  

New job (and training) opportunities  

The expansion of AI in the business world is creating a wave of new professional profiles:  

  • Data Analysts with a focus on business.  

  • AI Business Strategists: hybrid profiles between technology and business strategy.  

  • Prompt Engineers and specialists in generative AI for marketing and sales.  

  • Digital transformation consultants with knowledge in applied AI.  

And beware: doors are not only opening in large corporations. SMEs are also starting to implement these solutions to be more competitive. It is an ideal time to specialize in this area.  

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What next? What's next for the rest of 2025  

  • We will see an increase in the automation of operational decisions, while the more strategic ones will remain human, but based on AI insights.  
  • There will be a lot of talk about explainable AI: that is, algorithms that not only “answer”, but explain why they have arrived at that answer. 
  • Ethics in AI will be key, especially in decisions that directly affect people (hiring, promotions, etc.).  

Embrace AI (but with judgment)  

Artificial intelligence is not coming to take your place, but to give you tools to make better decisions. The key is to understand its potential, know how to apply it and, above all, not lose human judgment. Because at the center of it all, there are still people.  

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