Is Co-creation a suitable mean of creating value?

It is true that we communicate different.

Nowadays, news methods of communicating and exchanging information, global connectivity, social networking and new opportunities for business to interact with customers have brought a revolution to the enterprise-customer communication and product-design system.

Linking new communicating systems, innovative marketing science to the development of novel approaches to new product development should be probably a must.

Do companies have to develope approaches to integrate their customers into the innovation process, often called co-creation?

Service innovation, co-creation requires attention, since the significant growth in the service economy. To engage in those opportunities, there a few points probably we must consider:

- Is the company ready for co-creation?

- Is the business internal environment suitable for co-creation?

- Do we have the appropriate technology for this challenge?

- How much should be invest in co-creation, to what extent it has to be done, and in which moment must be working in a co-creation environment are some of the questions that companies probably need to answer themselves before getting into co-creation.

However, whether a business is ready for co-creation or not probably co-creation must require business attention. Business must prepare to be ready for this new challenge, do you agree?