Marketing Trust and the Role of Technology

It seems to me and because of the crisis, marketing vocabulary happens to be mentioned on a daily bases and several times in all businesses. We refer to marketing when we want to promote a product, service, when we talk about our net, let's say marketing 2.0, internet marketing...

I was just reading an article referring to the main differences among the traditional marketing and the new marketing. Here they are, what we should be changing:

- Move out from "I" to "US".

- Change the actitude of interrupting towards conversational approach.

- Readdress a proactive initiative by a customer initiative: Collective Intelligence.

- From Product to Engagement.

- From Publicity to Experience.

- From Computer to "Be Always Online".

- From Brochures to Recommendations.

- From Individuals to Community.

- From Egocentrism to Corporate Reputation.

- From Assumptions to Web Analytics.

Most of those changes are about community, working together, conversation... this is marketing, traditional marketing I would say, it had not changed in that regard. It is built by people working together companies and customers. Customers will buy a service or a product a second time, if the first time was right, if they trust the company, and if there is interaction in some cases.

What it really changed from my opinion is technology. Technology have facilitated that customers can openly say what they think about a product or service, and what they would like to add or remove... and it opened an interaction platform to more people ready to give feedback.

Therefore, I would say, it is not marketing the tool that helps describing a product or a service in a way that the customer can understand what it means and buy it if it fits to their objective? YES! Then, since marketing is grounded in trust and technolgoy, it can help to easily adapt a product or service better to the needs or objectives of customers.

Perhaps, we don't need to talk that much about marketing, but we must spend time and energy in improving our services and products to really offer what we are saying we are offering... to build trust.

What do you believe?