Working with startups: MyTaxi and Food2U

During the fall semester 2012-13, our second year Marketing Management students have been working with two exciting startups in Barcelona: MyTaxi and Food2U. The challenge has been to develop marketing plans for these companies. Students have been learning about how to develop a marketing plan, apply marketing theory to a real market scenario, work with a client and manage a project. Final presentations to the clients will be on Feb 11. Good luck...