International Business Administration students share their adventures and experiences at La Salle Campus Barcelona. Not to be missed!

09 May 2014 | Posted by Students of Business and Technology

ATP Barcelona: LS Sports Media Students get an Inside View.

During the last week of April, the ATP World Tour returned to Barcelona for the official Barcelona Open Banc Sabadell tournament. Some of La Salle's fourth year students were lucky enough to get behind the scenes to see some of the more secretive off court action. The ATP is the biggest test tour in the World, and the tour returns to Barcelona annually. This year promised to be one of the most fiercely contested, with some of the biggest names in world tennis and €1,845,585 prize money up for grabs. With this in mind, La Salle's sports media students were able to receive their own behind the scenes tour to take a closer look at some of the sponsorship and business activity taking place. 10170880_774647315879253_2499153862439835998_n Rolex are one of the official partners of the ATP tour, and can often be seen around court side. 10259811_774647355879249_4283999519975135197_n San Miguel were local drinks providers and sponsors of the Barcelona Open, as were Banc Sabadell who purchased the naming rights for the tournament, hence the name 'Barcelona Open Banc Sabadell.' 10269567_774647282545923_1845642815226839181_n The students even managed to get a sneak peak of Spanish legend Rafael Nadal, who has previously won the Barcelona open eight times! This year however, the tournament was won by Kei Nishikori, who beat Santiago Giraldo in straight sets, 6-2, 6-2.


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