An engineering blog for engineers working in Audiovisuals, Telecommunications, Electronics, ICT, Computer Engineering, Multimedia and Telematics.

15 March 2023 | Posted by angela.tuduri

Diseño y creación de productos interactivos – el futuro digital

The world of technology and interactive products has become one of the most demanded fields by companies in recent years. 

The need for qualified professionals has led to an increasing demand for specialized training in this field.  

Today, we explore the characteristics of the grade, industry demand and the current state of interactive products to help you understand the growth of the industry and its role in the organizations of the future

A fast-growing sector 

The interactive products sector encompasses the creation of digital applications and solutions that include the user in an active and personalized way.  

New emerging technologies, such as artificial intelligence, machine learning, virtual and augmented reality, or the Internet of Things (IoT), are rapidly transforming the way interactive products are created and consumed.  

By 2026 the demand for this professional profile will have increased by 8.2%”

- Global Interactive Projector Market

Software development, e-learning platforms, virtual or augmented reality... more and more organizations are including in their strategy profiles focused on the design and creation of digital products capable of interacting with the audience.  

The global interactive products market is expected to reach $530 billion by 2025”

- Statista

In terms of employability, the interactive products sector has grown in recent years and technology, media, advertising, marketing and entertainment companies are looking for professionals trained to design and develop innovative interactive products

In addition, the report published by the Government of Spain "Information Technology: Employment Outlook" confirms a strong presence of professionals in the coming years.  



Industry trends - experience adds up 

The sector, which is constantly evolving due to the increase in new technologies, techniques and trends, is now focused on customer/user preference.  

Here are the trends in the design and creation of interactive products that are currently gaining momentum:  

  1. Improved user experience: One of the most important trends in this sector is the improvement of the user experience. Professionals are focused on creating products that are more intuitive and easier to use, with cleaner interfaces and minimalist designs.  

  1. Virtual and augmented reality: Virtual and augmented reality have become a growing trend in this sector. Professionals are exploring how to integrate these technologies into interactive products to create more immersive experiences for users.  

  1. User-centered design: User-centered design continues to be an important trend in the design and creation of interactive products. Professionals are increasingly using research and data analysis techniques to better understand users' needs and create products that adapt to them.  

  1. Artificial intelligence: Artificial intelligence (AI) is also having a significant impact on this sector. Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular technologies for creating immersive interactive experiences. These technologies make it possible to create products and services that can simulate experiences in virtual environments or superimpose digital information on the real world, which can be very useful in the entertainment, education, advertising and manufacturing industries, among others. 

In such a dynamic industry, there are always new trends and emerging technologies that impact the way interactive products are developed.  

The professional of the future 

What characteristics and skills should the expert adopt?  

The professional in the creation of interactive products is an expert in the conceptualization, design and development of digital solutions that involve the user in an active and personalized way.  

The profile of a graduate in Interactive Product Design and Creation is highly creative, technical and multidisciplinary. Experts possess a wide range of skills and knowledge that allows them to design and develop interactive digital and multimedia products. 

Among the technical skills that a professional must have are: 

  • Knowledge in programming and software design (Java, Python, CSS...) 

  • Ability to design user interfaces 

  • User experience design (UX) experience 

  • Knowledge in virtual and augmented reality 

  • Creativity and innovation 

  • Ability to work in a team and effective communication 

  • Knowledge of interactive product design and development methodologies. 

  • Understanding of technology and design trends 

In short, a design professional must combine technical and creative skills to understand the user's need and offer functional digital solutions adapted to the user's experience. 

Related training - Discover the Degree in Design and Creation of Interactive Products of La Salle-URL 

La Salle-URL's Degree in Design and Creation of Interactive Products is a program that trains students to design and develop interactive and multimedia digital products. 

The program is aimed at students who want to acquire knowledge in areas such as design, programming and animation, among others. Students will have the opportunity to create everything from interactive installations to web and mobile applications.  

The interactive products sector is experiencing great growth and is expected to continue to grow in the future. In addition, La Salle-URL has an occupancy rate of 96%, boosting the professional future of our students.  

Are you thinking of training in design and creation of interactive products? 




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