Excuse me if I sound a bit radical, but the content marketing out the past are not going to work anymore! Content Marketing 2018 is behind us. The new year is coming up, so the perfect time to explain the content marketing trends in 2019. ´´The main danger is that we overload the consumer with too much content´´

#1 Strategy Set Right

How to use the right strategy for content marketing in 2019? First we need to decide as company wich core values our company has. When we settled that we can set realistic objectives for this values. Think about for who you make the content and with what goal. Use measurable KPI´s to measure your objectives and goals as best as possible

#2 Customer Journey

Now a days it is really important to take in account the customer journey. This is mainly the question when do you overflow your customers with content and when no.Try to create different content to use in various phases in the customer journey. Besides that it is essential to gain there trust in the begin of the customer journey. Try to make them real ambassadors of your company, so they do the promoting work for you.

#3 Content Marketing cost time

Content marketing is not an easy skill to excecute. It cost time and a lot of effort. These days everyone calls themselves content marketeers, but it is not that simple. It cost a lot of time to make and create the right content. Remember to be unique and don´t immitate other companies or brands.

#4 Lobby inside your own organisation

Content marketing is not something you should do on your own behind your desk. The organisation has to collabrate with you. If you feel to alone on it, try to lobby in your company and try to convice employees to help you with the content marketing. Try also to convice stakeholders to invest in the steps you take as content marketeer. A bit courage and presistence is a pre. 

#5 Listen to your customers

It sounds logic, but the main goal stays to listen to your customers. Try to use modern communication with your customers. They can let you know what you do good and wrong. Be open for this feedback and try to improve as a company.