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05 September 2024 | Posted by angela.tuduri

5 SEO optimization strategies

How do we elevate our website to the top positions in search results?

The importance of SEO (Search Engine Optimization) lies in its ability to attract traffic to a website, which in turn can lead to an increase in sales, subscriptions or any other action relevant to the business.  

SEO is a set of practices aimed at improving a website's position on the results page of search engines such as Google, Bing and Yahoo.  

Today we look at some of the best strategies and key practices that will help you rank better in search engines this 2024. Read on!  

SEO Strategies in 2024. Which ones are trending?  

1. Prioritize user experience (UX)  

User experience has become a crucial factor for SEO. Google prioritizes websites that offer a smooth, fast and pleasant experience for visitors.   

Google's Core Web Vitals, which measure aspects such as page load speed, interactivity and visual stability, will be determining factors in a website's ranking. This means you should optimize your website to be easy to navigate, with fast load times, responsive design and engaging content. 

  • Perform a UX analysis that identifies any usability issues.  

  • Make sure your website has a responsive design and loads quickly on all devices.  

  • Use clear and simple navigation.  

  • Create high quality content that is relevant to your target audience.  

  • Optimize your website for voice search.  

2. Create high quality and relevant content  

Content is still king in SEO. Focus on creating informative, valuable and useful content for your audience. Research keywords relevant to your niche and optimize your content without falling into keyword stuffing. Remember that fresh and updated content is also an important factor.  

Relevant, quality, easy-to-read and experienced content is still the most important factor when ranking a page." Semrush  

In its latest study on ranking factors this 2024, Semrush concluded that Google's EEAT (experience, expertise, authority and trust) will be the criteria to follow when creating content, which should show our experience, expertise, authority and trust.  

  • Create fresh content and update it regularly.  

  • Use different content formats (articles, videos and infographics).  

  • Take advantage of the digital power, promote your content on social networks. 

3. Optimize for voice search  

Voice search is on the rise, and your website must be prepared for this new form of interaction. Use natural language in your content, include frequently asked questions and optimize your website for mobile devices, as most voice searches are conducted on smartphones.  

By 2020, there will be 4.2 billion digital voice assistants in use on devices around the world. Forecasts predict that by 2024, the number of digital voice assistants will reach 8.4 billion units." Statista  

  • Make use of natural language in your content.  

  • Include frequently asked questions on your website.  

  • Optimize your website for mobile devices.  

  • Use Google's tools to analyze your website's performance in voice search. 

4. Harness the power of video  

With the advent of TikTok, short videos have become more popular than ever. With most users looking to consume content quickly and easily, the short video format has become one of the top SEO trends for 2024.  

Integrate videos into your content strategy to improve engagement, increase time on site and get more backlinks.  

  • Create high-quality videos that are relevant to your target audience.  

  • Optimize your videos for search engines.  

  • Use YouTube's analytics tools to see how your content is performing. 

5. Build high quality backlinks  

Google now values quality over quantity. Instead of aggressively pursuing links, focus on building relationships with relevant websites and brands that can organically and meaningfully link to your content. You can accomplish this by creating high quality content that other websites want to link to, or by performing outreach to other web masters.  

Diversifying your link profile is key, as is ensuring that links come from trusted sources and represent a balanced range of anchor text and link types.  

  • Create high quality content that other websites will want to link to.  

  • Contact other webmasters to establish quality backlinks.  

  • Participate in online communities related to your niche.  

  • Use Google tools to analyze your website's backlink profile. 

The advent of SGE (Search Generative Experience)   

Google SGE (Search Generative Experience), also known as "Summaries with AI and more" in Google Search Labs, is a new feature that uses artificial intelligence to enhance the search experience and provide users with more complete and informative results.  

How does Google SGE work?  

When you perform a search on Google, SGE can use AI to generate different text formats, such as summaries, lists, tables and even code. This gives you a quick overview of the topic you are looking for, without the need to click through multiple websites. In addition, SGE can answer more specific and customized questions, and allows you to drill down on a particular topic with links to other relevant web pages.  

What are the benefits of Google SGE?  

  • Improves user experience: SGE allows you to get information faster and easier, saving you time and effort.  

  • Provides more complete results: SGE can give you an overview of the topic you are looking for, including information from different sources.  

  • Helps you go deeper into a topic: SGE allows you to ask more specific and personalized questions and provides links to other relevant web pages so you can continue learning.  

  • It's more interactive: SGE allows you to interact with search results in a more natural way, as if you were conversing with a virtual assistant. 

Related education | Master’s in Digital Marketing and Social Media at La Salle-URL   

The SEO landscape is constantly changing, and to succeed in today's digital world, it is essential to be at the forefront of the latest trends and strategies.   

If you want to delve deeper into this area and become an expert in SEO, discover the Master in Digital Marketing and Social Media Management at La Salle-URL. This comprehensive program will provide you with the necessary training to master the most advanced SEO strategies, analyze data, create high-impact content and develop effective digital marketing campaigns.  

In addition, La Salle-URL's Master's Degree in Digital Marketing and Social Media Management has a team of expert and industry-recognized professors who will guide you with up-to-date and practical studies. You will have the opportunity to carry out real projects and apply your knowledge in professional environments, which will allow you to gain valuable experience and prepare you for a professional career in the exciting world of digital marketing. 

MASTER IN DIGITAL MARKETING AND SOCIAL MEDIA MANAGEMENT | LA SALLE-URL

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