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30 January 2025 | Posted by angela.tuduri

Amazon Case | Business Intelligence for logistics and sales

The key to Amazon's success.

Amazon did not become the global e-commerce powerhouse by chance. Behind its success is an impeccable strategy based on data, technology and smart decision making.   

In this article, we explore how Amazon has revolutionized logistics and customer experience using Business Intelligence, a key tool that allows them to anticipate their users' needs, optimize processes and lead innovation.   

Want to know how they do it and what you can learn from it? Read on!  

The challenge: Efficient management of a global supply chain  

Amazon, with millions of products and operations in more than 200 countries, faces gigantic logistical challenges. Inventory coordination, delivery route optimization and demand forecasting are just some of the areas where mistakes could be costly for both the company and its customers. 

The solution: Business Intelligence in action  

Amazon has implemented a robust BI system that analyzes large volumes of data to make informed decisions in real time. Here are some key aspects of its strategy:  

  1. Demand forecasting with Machine Learning: Amazon uses advanced algorithms to predict which products will be needed in each region. This has reduced warehousing costs by 25% and improved product availability by 30%.  

  1. Last Mile Optimization: With real-time data analysis, Amazon adjusts delivery routes and estimated times. Its Prime delivery program has reduced shipping times by 40% in the last 5 years.  

  1. Personalized recommendations: By analyzing users' shopping and browsing behavior, Amazon generates 35% of its annual revenue through its recommendation system alone.  

  1. Automation and robots in warehouses: By integrating BI data with robotics technology, Amazon has increased productivity in its logistics centers by 50%, handling more than 10,000 products per hour in some warehouses. 

What can we learn from the Amazon case?  

Amazon's success demonstrates how Business Intelligence can become the transformation engine of any company. Some key lessons include:  

  • The importance of data in decision making: From warehousing to delivery, every step is guided by accurate, real-time data.  

  • The integration of advanced technologies: The combined use of BI, Machine Learning and automation is a key competitive advantage.  

  • Customer focus: Every piece of data collected is aimed at improving the user experience, increasing loyalty and sales.  

Why study a degree in Business Intelligence?  

If you are passionate about the idea of working on projects like those of Amazon, the Degree in Business Intelligence and Data Analytics at La Salle Campus Barcelona is for you.  

  • Real case studies: Participate in projects that reflect the current challenges of leading companies.  

  • Connect with global companies: La Salle collaborates with leading companies to offer you networking opportunities and real-life projects.  

  • Prepare to lead the future: This program not only teaches you how to manage data, but how to use it strategically to generate impact. 

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