23 May 2025 | Posted by angela.tuduri

Professional prospects in Digital Art

Opportunities, roles and future of the creative-technological sector.

If you are passionate about design, animation, visual effects or generative art, congratulations: the digital art sector is experiencing one of its best moments.  

Moreover, in 2025, the demand for hybrid profiles - mixing art, technology and innovation - is expected to continue to grow, especially in sectors such as entertainment, advertising, interactive design and immersive experiences.   

Do you want to know which are the most demanded professional opportunities in the sector? Keep reading!   

What are Digital Arts?  

The creative industry has ceased to be a vocation (in the eyes of some) to become a powerful professional outlet (with very high demand). According to UNCTAD's The Creative Economy Outlook report, the creative industry already accounts for more than 3% of global GDP and is growing at a rate of 8% per year, driven by digitalization, video games, film, artificial intelligence and demand for visual content.  

Digital arts encompasses a broad spectrum of creative disciplines that use digital technology as a primary tool. This can include graphic design, animation, 3D modeling, digital photography, and more. The rise of digital platforms and social media has increased the demand for engaging visual content, which has further boosted the relevance of digital arts in different industries.  

Digital art careers: what can I be?  

1. Digital art director  

  • Role: Leads the look & feel of a visual project. Supervises the creative team and defines the aesthetics of campaigns, animations, videogames or immersive experiences.  

  • Where you work: advertising agencies, design studios, audiovisual production companies. 

  • Key skills: creative direction, visual design, branding, communication.  

2. Video game designer  

  • Role: to design environments, characters and visual elements within a video game, in collaboration with programmers and scriptwriters.  

  • Where you work: video game studios, startups, independent developers or large companies such as Ubisoft or Gameloft.  

  • Key skills: 3D design, modeling, visual storytelling, engines such as Unity or Unreal Engine.  

3. UX/UI designer specialized in immersive experiences 

  • Role: to design user-centered interfaces and experiences, especially in augmented reality (AR) or virtual reality (VR).  

  • Where you work: technology companies, startups, interactive museums, app developers.  

  • Fact: the virtual reality market will grow 22% annually until 2028 (Statista), which is creating new roles in this line. 

4. Digital artist or content creator  

  • What you do: develop your own projects, either as an illustrator, animator, digital muralist or even selling NFT art or augmented reality filters. 

  • Where you work: freelance or collaborating with brands, galleries or platforms.  

  • Trend: more and more digital artists monetize their work through networks, platforms such as Behance or Patreon, or by selling physical products of their works.  

A global, digital and impactful market  

Thanks to connectivity and digital tools, many of these jobs are remote and have international projection. Platforms such as Upwork, Fiverr, Behance or Dribbble have made it easier for creatives from all over the world to show their work and work from anywhere.  

In addition, university studies such as the Degree in Digital Arts are designed to respond to these needs, including education in 3D design, art direction, interactive design, animation, AI and audiovisual production. The transversality with other disciplines is also a great advantage: today, digital art is present in sectors such as health, architecture, fashion or education.  

What are companies looking for?  

  • Mastery of professional software (Adobe Suite, Blender, Unity, Unreal Engine...).  

  • Good visual portfolio and narrative skills.  

  • Creative thinking and problem solving.  

  • Teamwork and adaptation to emerging technologies (such as generative AI).  

  • Artistic sensibility 

Related education  

The Degree in Digital Arts at La Salle Campus Barcelona is the only official university degree in Catalonia focused exclusively on digital arts, and that responds to the evolution of art in the digital age.   

Explore artistic expression by focusing on disciplines such as drawing, painting, illustration, 2D and 3D art, photography... In addition, you will be trained in key areas such as immersive experience design, interactive installations, videomapping or light and sound art.    

You will be able to customize your learning according to your interests, choosing between: 

  • Concept Art: oriented to create and design worlds, characters and elements with the aim of turning an idea into images, mainly for video games, film or animation.    

  • New Media Art: focused on experimentation with creative technologies such as interactive installations, immersive exhibitions, light art, mapping and virtual reality. 

DIGITAL ARTS AT | LA SALLE-URL

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