What Is Native Advertising?
With so many forms of advertising available, it’s easy to become confused with the various terminology used online. Native advertising is something that many come across every day. But what is native advertising and what can we look towards for native advertising examples?
Native Advertising Explained
Essentially, native advertising is when ads or promotions for a brand or business are aesthetically similar to the platform they’re being promoted on.
During the early days of Internet marketing, it would be commonplace for banner ads to be used to advertise a brand on another platform. However, this has evolved in the 21st century and now brands and businesses are able to place their ads in areas of the website visitors are already looking at.
As expected, this means that more visitors are likely to visit a website when compared to banner ads, as it’s easier to gain the reader’s attention.
Native Marketing Examples
The platform you decide to use for native advertising can depend on your marketing endeavours, but it can be useful to know about some of the more popular forms of native advertising.
Adsense Native Ads
One of the most common platforms to cite when mentioning native advertising examples is Adsense. Adsense native ads are ads that are placed within Google results but are positioned using PPC software as opposed to search engine optimisation. Because these ads emulate the look of natural results, they are more likely to be clicked on.
Outbrain and Taboola
When you visit some websites, there will be times when you’re introduced to other content that may be of interest, albeit on a third-party website. There are native advertising examples that are becoming just as popular as Adsense when promoting a brand or business.
Both Outbrain and Taboola offer a service that places content on relevant website to promote a brand and ensures that maximum is engagement is possible.
Podcasts
A quick online mention of a brand can be seen as sponsorship. However, those who can craft content for podcasts that align with what the brand has to offer can yield several benefits.
An example of this can be seen with Slate’s “DogSmarts” series that was sponsored by Purina, a manufacturer of pet food and litter. When it comes to native advertising examples, this approach can be a little more diverse but could yield many benefits if implemented in the right way.
Native Video Advertising
Podcasts have showcased just how diverse native marketing examples can be, but it’s not the only form of native advertising that online marketers can overlook.
Although advertising is prevalent on video platforms such as YouTube, there are more innovative native marketing examples making the rounds.
Videos containing native advertising have done an outstanding job of entertaining the masses whiles have hidden marketing undertones. Examples of native video advertising include Air New Zealand’s flying safety video that featured stars from “The Hobbit” and Microsoft’s “Child of the 90’s” video that transports viewers back to their childhood while promoting its latest incarnation of Internet Explorer back in 2013.
These videos are native marketing examples of how to keep the audience’s attention while instilling undertones of the brand or business.
Regardless of the native marketing examples, you’re considering, it’s important to ensure that the right platforms are adopted, and the content crates is able to gauge the interest of an online audience.
Gildun Samy Abdelkrim