4 Digital Marketing Examples Online Marketers Need to Be Aware Of
Digital marketing types are forever changing, and any professional online marketer worth their salt will be making efforts to stay abreast of current developments. However, in some instances, this is easier said than done, especially given the many types of digital marketing available.
The following is an example of the types of digital marketing that companies and online marketers should be proficient in and taking full advantage of.
Social Media Marketing
Social media marketing is just as important as SEO in the current online demographic, as it allows brands and businesses to make a personal connection with its customers. As such, social media need to be used in the right way. Copying and pasting a link to a webpage just won’t gain the traction an online brand needs in the 21st century.
However, taking the time to interact with customers and offer responses to reviews will ensure that there is a deeper bond formed with your online audience.
Content Marketing
There was once a time when certain websites would be stuffed with keywords to reach the top of search engines. However, a series of algorithm updates has meant that content has to be crafted in the right way.
Content marketing is becoming one of the most important digital marketing types to consider, as it allows brands to offer informative content to its audience. Although the use of keywords is still prevalent, they’re not going to benefit anyone unless robust and readable content is created.
Affiliate Marketing
Back in the early days of internet marketing, affiliate marketing was available, but only in limited quantities. However, as more brands try their best to reach the top spot in search engine results, they’re happy to enlist all the help they can get.
Regardless of whether you market products available on Amazon, or concentrate on more niche sectors, affiliate marketing can be a viable sales funnel if carried out in the right way.
Email Marketing
When you look at digital marketing examples in the current climate, it’s easy to assume that email marketing is no longer important in lieu of other digital marketing types.
However, nothing could be further from the truth. True, sending the same generic email to every customer is unlikely to yield any benefits. But those who enlist the use of CRM software will find that they’re able to structure and time their email marketing efforts in the right way.
This effectively allows brands to strike when the irons hot and secure a greater turnover as a result.
When researching digital marketing examples online, it’s not unusual to become overwhelmed with the information available. Although many of these digital marketing types will be viable, it’s important to construct a strategy that’s tailored to the requirements of the brand or business.
Ensuring you concentrate on the more proven digital marketing examples doesn’t mean dismissing other avenues, it’s simply ensures that online marketers can sustain a strong position in a very competitive industry.
Gildun Samy Abdelkrim