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11 January 2024 | Posted by angela.tuduri

Towards Business Future | Trends 2024

As the new year is upon us, a series of new trends will mark the course of organizations in Spain

This is a time of transformation and adaptation to new challenges, therefore, it is essential to be aware of the trends that will drive the success of the business environment.   

In this post, we will review some of the main trends that companies will have to pay attention to in 2024.  


Digital transformation  

Digital transformation will remain a priority for Spnish companies in 2024. In Spain, digital transformation is advancing at an accelerated pace-driven by the COVID-19 pandemic-driving the adoption of digital solutions.  

Digital transformation is a continuous process that involves the adoption of new technologies to improve a company's processes, products and services. The main areas of investment will be artificial intelligence (AI), 5G and edge computing.  

80% of Spanish companies plan to invest in digital transformation by 2024."


AI is a technology that has the potential to transform many aspects of businesses, from task automation to decision making. 5G is the fifth generation of mobile networks, offering much faster data speeds than 4G networks. Edge computing is an IT architecture that places computing resources close to end users, which can improve performance and security. 

Phygital economy  

The phygital economy, which combines the physical with the digital, will also be a major trend this 2024. Companies will need to offer omnichannel customer experiences that are seamless and integrated by offering integrated customer experiences that combine physical and digital channels.  

In Spain, the phygital economy is growing rapidly. Companies that want to take advantage of the phygital economy will need to create omnichannel customer experiences that are seamless and integrated. This means offering customers the same experience regardless of whether they interact with the company through a physical or digital channel.  


Cybersecurity is the protection of computer systems and information against cyber attacks. In Spain, cybersecurity is a growing concern for companies.  

75% of Spanish companies have suffered some kind of cyber attack in the last 12 months."


Companies must strengthen their cybersecurity measures to protect themselves from cyber attacks. This includes implementing advanced security solutions, training employees in cybersecurity and creating a cybersecurity incident response plan.  


Sustainability will also be a priority for Spanish companies in 2024. Organizations will need to integrate sustainability principles into their business strategy.  

Sustainability is a global trend that is also gaining importance in Spain. Consumers, investors and governments are increasingly concerned about the environmental and social impact of companies.  

Companies are beginning to integrate sustainability principles into their business strategy. This means reducing environmental impact, promoting diversity and inclusion, and creating positive social impact. Companies that are able to adapt to these trends will be well positioned for success in 2024. 

What can companies do to adapt to these trends?  

Companies that want to adapt to these trends will need to take concrete steps. Some recommendations include:

  • Develop a clear and ambitious digital transformation strategy.

  • Invest in new technologies and innovative solutions.

  • Create omnichannel customer experiences.

  • Strengthen cybersecurity measures.

  • Integrate sustainability principles into their business strategy.

From La Salle-URL we prepare students to find solutions to the most important problems of business and companies through a more technological vision in order to master data processing applied to marketing, logistics, business expansion and product design. 




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