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03 December 2019 | Posted by Digital Analytics Team

Why Digital Marketing Analytics Matter To Your Business

Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes . It all comes to us when it comes to “Digital Analytics” because nowadays everyone of us has at least one social media which requires your personal information and we just have to trust the social media to be safe and protective enough with our personal data and information. The social media takes the data and uses it afterwards to analyse and even customise more your experience and find suitable advertisements which match your criteria according to many different factors.

 It’s a growing discussion: data and its place in business. For decades, business has been a speculative venture, to a degree. Ad campaigns possessed no direct tracking mechanisms. Collecting customer demographic and lifestyle information required low-response-rate telephone efforts and manual data collection. Even when data was available, the mechanisms for examining, comparing, and utilizing that information was sparse; the technology simply did not exist to make the process worthwhile. Larger companies had the resources to scrape data from their customer base, but small businesses in particular were forced to operate in an ecosystem that was, by today’s standards.

 Flash forward, past the birth of the personal computer and the construction of vast and powerful computer networks: the game has changed. Massive data collection efforts and equally massive computational capabilities have made the analysis and understanding of customer behavior, marketing effectiveness, and business strategy available to enterprises large and small. This alone is enough to merit the need for data. Whenever technology opens the door for better products and service, businesses must walk through it. However, this motivation alone pales in comparison to the rising expectations of customer in an increasingly enabled environment. Data collection and analysis, particularly in volumes enabled by the Internet, provides greater insight into customer lives, preferences, and desires. In addition, it offers greater insight into the efficacy of business practices and strategy, and provides concrete, actionable information on which to base important decisions in a myriad of business contexts. 

Regardless of what type of business you run, you need to understand that consumers no longer care about your generic approach. They want a personalized experience to the core. Which is why having access to the right kind of data is extremely important for marketers.

We are living in an information age where data is the new oil. Even if you are running a small business digital marketing analytics can be crucial for the business in order to expand optimizing your resources. You have to know that having the right data at hand and knowing how to analyze it is critical for any digital marketer. Because by knowing your digital marketing analytics and using them effectively can prove to be a game changer for your business.

 

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