Communications 2.0: Challenges and Rewards of the XXI Century Consumer (SUMMER SCHOOL 2011)

Today I will be talking about another of the courses that will be offered by La Salle at this years SUMMER SCHOOL! Communications 2.0: Challenges and Rewards of the XXI Century Consumer is aimed at giving you an understanding of todays complex communication disciplines. Topics will include:

• guerrilla marketing
• Web 2.0
• buzz marketing
• 360 communications
• cool-hunting
• viral marketing

The methodology will include practical exercises and case studies followed by guided tours to some of the most exciting and relevant places from which to learn all about communication. For more information and contact details click here and to go directly to registration here We hope you are all getting ready and excited to come and visit Barcelona!! Remember that the cut of date for registration is the 15th of June 2011